In today’s digital age, electronic commerce or ecommerce has become an integral part of many businesses around the world. Ecommerce refers to the buying and selling of products and services online. With the rise of the internet and mobile technologies, ecommerce has become a and accessible way for businesses to reach a wider audience and grow their customer base.
In Nigeria, ecommerce has gained immense popularity over the past few years. As the country’s economy continues to grow and the internet penetration rate increases, more and more businesses are turning to ecommerce as a way to reach new customers and expand their operations. In fact, Nigeria is currently one of the fastest-growing ecommerce markets in Africa.
If you’re a business owner in Nigeria looking to take advantage of the ecommerce boom, you may be wondering which ecommerce platform is the best fit for your business. With so many options available, choosing the right platform can be a daunting task. That’s why we’ve put together this comprehensive guide to help you analyze the top 10 best ecommerce platforms in Nigeria and their major features.
Current status of the market
The ecommerce market in Nigeria has been experiencing a steady growth over the past few years, driven largely by the increasing penetration of internet and mobile devices across the country. According to a report by the Nigerian Communications Commission (NCC), Nigeria currently has over 150 million active mobile lines and more than 90 million internet users. This represents a huge potential market for ecommerce businesses in the country.
Furthermore, the COVID-19 pandemic has accelerated the growth of ecommerce in Nigeria, as more people have turned to online shopping as a safer and more convenient way to purchase goods and services. According to a survey conducted by Statista, the revenue generated by ecommerce in Nigeria amounted to US$4.04 billion in 2020, and is expected to reach US$10 billion by 2025.
Growth potential
The growth potential of the Nigerian ecommerce market is enormous, as there is still a significant untapped market in the country. Despite the impressive growth recorded in recent years, ecommerce still accounts for less than 2% of the total retail sales in Nigeria. This presents a huge opportunity for ecommerce businesses to expand their reach and increase their market share in the country.
Another factor that is expected to drive the growth of ecommerce in Nigeria is the increasing adoption of digital payment solutions. With the introduction of mobile payment systems such as USSD codes, mobile banking, and mobile wallets, more Nigerians are now able to make online transactions and pay for goods and services conveniently.
Analysis of the Top 10 Best Ecommerce Platforms in Nigeria
Jiji
When it comes to online marketplaces in Nigeria, Jiji is a well-known name. It is one of the largest classified’s websites in Nigeria, with over 1 million ads listed on the platform. In 2019, Jiji acquired OLX Nigeria and consolidated its position as one of the top ecommerce platforms in the country.
User Interface
One of the major selling points of Jiji is its user interface. The platform is very easy to use and navigate, with a clean and simple layout. Users can easily search for products using keywords or categories, and the platform provides helpful filters to narrow down search results. Jiji also has a mobile app that is available for both Android and iOS devices, making it even more convenient for users to browse and shop on the platform.
Payment Methods
None
Shipping and Delivery
Though Jiji is a platform to sell your product to customers outside the platform, it provides shipping and delivery services to its customers through its Jiji Logistics program. This program is designed to provide a hassle-free delivery experience for buyers and sellers on the platform. Jiji Logistics handles everything from pickup to delivery, and provides real-time tracking updates to customers so they know exactly where their package is at all times.
Customer Support
Jiji has a customer support team that is available to assist users with any questions or issues they may have. Users can contact Jiji’s customer support via phone, email, or social media. Additionally, Jiji has a detailed FAQ section on its website that provides answers to common questions about buying and selling on the platform.
Clinetrust
Clinetrust is a new ecommerce platform in Nigeria, designed to help businesses of all sizes sell their products and services online with the help of an escrow features. Here are some of its major features:
Clinetrust has a user-friendly interface that makes it easy to manage your store, upload products, and process orders. The platform provides an automated product description and product editor that allows you to add product descriptions, images, and prices. You can also manage your inventory and track sales.
Payment Methods
Clinetrust supports multiple payment methods, including bank transfers, credit/debit cards, and mobile payments. The platform also makes use of it’s wallet making it easy for you to accept payments from customers on the platform.
Escrow
With payments blocked, sellers will not receive the funds until the buyer has received and accepted the products and/or services as part of the transaction. However, the seller knows that they will receive the payment because clinetrust holds the money on their behalf.
Daily interest rate
With clinetrust savings, You earn 0.083% daily interest on any money you leave in your wallet.
You should know that the amount in your wallet should be at least 10,000 NGN.
Customer support
At Clinetrust provides excellent customer support to users available 24/7 to address questions and concerns. In addition, they’ve a comprehensive FAQ section on the website that provides answers to frequently asked questions. This helps clients to quickly find answers to common questions without having to wait for assistance from customer support team.
Make Money Online Without Doing Anything
Jumia
Jumia is one of the largest and most popular e-commerce platforms in Nigeria, with a wide variety of products and services ranging from electronics to fashion, groceries, and more. Jumia has over 15 million monthly users and operates in over 11 countries in Africa. Let’s take a closer look at Jumia’s major attributes.
Product Catalogue
Jumia offers an extensive range of products to its customers. The platform has a vast product catalogue that includes electronics, fashion, home and living, groceries, beauty and health products, baby products, and more. With thousands of products to choose from, customers are sure to find what they are looking for on Jumia.
User Interface
Jumia has a user-friendly and intuitive interface that is easy to navigate. The platform is well-designed, with a clean and modern layout that allows customers to easily browse products, compare prices, and make purchases. Jumia’s mobile app is also user-friendly and available for download on Android and iOS devices.
Payment Methods
Jumia offers various payment methods to its customers. Customers can choose to pay for their purchases using their debit or credit cards, JumiaPay wallet, or cash on delivery. JumiaPay is a secure and convenient payment platform that allows customers to store their payment information and make payments easily.
Shipping and Delivery
Jumia has a reliable and efficient shipping and delivery system. The platform works with various logistics companies to ensure that products are delivered to customers in a timely and efficient manner. Jumia also offers free shipping for select products, and customers can track their orders through the Jumia website or mobile app.
Customer Support
Jumia has a dedicated customer support team that is available 24/7 to assist customers with their queries and concerns. Customers can contact Jumia’s customer support team through various channels, including phone, email, and live chat. Jumia also has a comprehensive FAQ section on its website that provides answers to frequently asked questions.
Konga
Konga is one of the largest ecommerce platforms in Nigeria. Founded in 2012, it has quickly grown to become a household name in the country. Here are some of its major attributes:
Product Catalogue
Konga offers sellers the ability to list an unlimited number of products. The platform also provides a comprehensive product management system that allows sellers to easily manage their products and inventory.
User Interface
Konga has a user-friendly interface that is easy to navigate. The platform has a simple layout, making it easy for buyers to find products and place orders. Konga also has a mobile app that is available for both Android and iOS devices.
Payment Methods
Konga offers a variety of payment methods including konga pay, debit/credit card, bank transfer, and cash on delivery. This ensures that buyers have a variety of options to choose from when making payments.
Shipping and Delivery
Konga offers nationwide delivery services through its logistics arm, Kxpress. The platform also offers same-day delivery in Lagos for orders placed before noon. Konga has a reliable delivery system, ensuring that orders are delivered promptly and securely.
Customer Support
Konga has a dedicated customer support team that is available 24/7 to assist buyers and sellers. The platform also has an extensive knowledge base that provides answers to frequently asked questions.
PayPorte
PayPorte is one of the most popular fashion ecommerce platforms in Nigeria, offering a wide range fashion wares and accessories.
User Base
PayPorte has a large user base in Nigeria, with thousands of active users every month. It is one of the fastest-growing ecommerce platforms in the country, attracting new users with its affordable prices and convenient shopping experience.
User Interface
PayPorte has a user-friendly interface, making it easy for customers to navigate the website and find what they are looking for. The platform has a clean design and well-organized fashion product categories, which help customers find products quickly and easily.
Payment Methods
PayPorte offers payment methods including cryptocurrency, paystack. Customers can also pay small small, which is a popular instalmental plan.
Shipping and Delivery
PayPorte offers fast and reliable shipping and delivery services to customers across Nigeria. The platform partners with various logistics companies to ensure that products are delivered on time and in good condition.
Customer Support:
PayPorte has a dedicated customer support team that is available 24/7 to assist customers with any issues they may encounter. Customers can reach the support team via phone, email, or live chat, and they are always ready to help.
Kara
Kara is a popular e-commerce platform in Nigeria, providing a wide range of products and services.
Product Catalogue
Kara has a diverse product catalogue that includes electronics, fashion, home appliances, and much more
User Interface
Kara’s website is user-friendly, with an easy-to-navigate interface that makes it simple for customers to find the products they want to buy
Payment Method
Kara offers multiple payment options, including bank transfer, credit card, and debit card, interswitch, PayPal.
Shipping and Delivery
Kara provides reliable shipping and delivery services across Nigeria, with delivery times ranging from 24 hours to seven days.
Customer Support
Kara offers customer support services, with a dedicated team available to assist customers with any issues or concerns.
Conclusion:
It is clear that there are numerous options available for ecommerce businesses in Nigeria, each with its unique features and benefits. However, when it comes to choosing the best platform, businesses must consider several factors such as ease of use, payment options, customer support, scalability, and security.
The Nigerian ecommerce market is projected to grow rapidly in the coming years, with an estimated value of $75 billion by 2025. With increasing internet penetration and a growing population, there is significant potential for ecommerce businesses in Nigeria. However, businesses must be prepared to adapt to changing customer needs and preferences and stay up to date with technological advancements.
Overall, the Nigerian ecommerce market offers numerous opportunities for businesses to grow and succeed. By choosing the right ecommerce platform and implementing effective strategies, businesses can tap into this growing market and achieve their goals.
